Public Policy Campaign Lead, DACH, CEE and Russia
Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over seven million accommodations and 50,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetise their spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than three quarters of a billion guest arrivals to date, and accessible in 62 languages across 220+ countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.
Airbnb’s public policy team exists to further the interests of our community of hosts and guests with politicians, regulators, opinion leaders and others who shape the political and legal context for our business, helping them to understand the significant social and economic contributions of our platform. Across the EMEA region, we are engaged in well over a hundred local conversations and negotiations with governments big and small. We engage governments at local, regional and national levels directly and also use innovative advocacy and partnership strategies that actively involve our community and our stakeholders in making the case for fair, progressive home sharing rules.
We organise ourselves in integrated campaign groups, drawing on a wide range of tools and disciplines - from detailed policy and government relations work, through high-impact partnerships, proactive media relations, community organising, digital platforms and content, polling, and innovative data science and research. We use the combined might of these disciplines to progress our overall policy agenda.
We are looking for an experienced and inspiring leader to take responsibility for our campaign team covering German-speaking countries, our priority geographies in Central and Eastern Europe, and Russia.
The Campaign Lead is responsible for developing and executing a fully integrated plan in this region, using all available strategies, informed by data and insights, that aims to protect and further the legitimacy of Airbnb and our community.
Leadership and Empowerment: Your primary responsibility is team leadership - line managing an energetic, passionate and diverse group of campaign experts who deliver complementary strands of work to serve the overall strategy. You inspire others to get behind a common vision and you deploy first-rate organisational skills to ensure that your strategy is executed, targets are set, and projects are delivered, on time and on budget.
You create and maintain an inclusive culture and ways of working for your team, in line with Airbnb’s Core Values, and you are committed to embracing diversity and fostering belonging. You are accountable for performance management and feedback, and also recruitment and succession planning. You empower members of your team to work on local and regional projects that develop their professional, operational and strategic skills.
Strategy Development: You determine an appropriate strategy for each priority geography in the region, as determined through close collaboration with the business leader in the territory. You define the ultimate policy goals and priorities, and develop operational plans that deliver measurable progress towards those goals in partnership with your local team. These plans and strategies are always founded on high-quality insights and data analysis, and are well aligned with Airbnb’s global approach. You also develop these strategies in close collaboration with colleagues on the wider EMEA team who have expertise in the core campaign functions, and have a regional perspective on best practices and learnings.
Communication and Accountability: You work with your local Airbnb managers (e.g. Country Manager, marketing lead, legal counsel) to align campaign plans with other critical business priorities and outcomes. You ensure that internal stakeholders understand the campaign strategy and plans, and that information is flowing smoothly to everyone with a “need to know”. You ensure that progress is being reported regularly, and that roadblocks and successes are being flagged appropriately. You are able to confidently communicate with senior leaders about your campaign’s priorities, to manage expectations where required and to coordinate with other teams to achieve greater goals.
External Advocacy: When appropriate, you represent Airbnb at the most senior political levels in your geography, and also sometimes with media. You ensure that Airbnb builds and maintains relationships with the widest possible network of contacts in local, regional and national legislative, executive and administrative offices, and also with coalitions who can advance Airbnb’s advocacy initiatives.
- At least ten years experience working with complex political or regulatory issues in a relevant business or non-governmental organisation, or in a political, governmental or regulatory context. Ideally, this experience has been built in travel, urbanism or technology;
- Senior leadership experience, with track record of supporting and developing diverse multidisciplinary teams;
- Proven ability in core management skills - effective delegation, performance management, coaching and talent development;
- Experience of managing complex projects with multiple stakeholders. Highly organised and able to stay on top of multiple projects simultaneously, while staying focused on overall strategic goals;
- Ability to quickly get up to speed on complex technical and regulatory issues, and understand how these can be managed using a broad range of campaigning strategies;
- Expert communicator with great interpersonal and presentation skills;
- Fluent English and German. An additional European language relevant to the region would be an asset.