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Senior Social Content Operations Manager, China

China

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

NO VISA SUPPORT AND RELOCATION SUPPORT

Location: Work remotely within China Mainland

The Difference You Will Make:

This role will lead China social initiatives and drive business growth across key local social channels and reports to the Social Lead.

The role focuses on building and scaling Airbnb's social growth capabilities across local video-driven platforms and evolving social ecosystems. S/he will identify platform opportunities, close operational gaps, and develop scalable approaches to strengthen Airbnb's brand presence, user engagement, and downstream business impact.

A Typical Day: 

  • Own and drive social growth strategy across video-driven platforms and evolving social ecosystems, identifying platform opportunities and operational gaps.
  • Lead and execute social operations including content strategy, content production, audience engagement, and platform growth initiatives.
  • Initiate innovative growth pilots to strengthen downstream consideration and conversion, including social content support for livestreaming and community-based social marketing.
  • Collaborate closely with cross-functional stakeholders (Growth Ops, Marketing, Comms, Product, etc.) to align social initiatives with broader business priorities and gain cross-functional support.
  • Partner with global and regional social teams to share insights, advocate for local platform opportunities, and maintain high execution standards.
  • Stay current with platform trends, user behaviors, and evolving social ecosystem shifts to continuously improve Airbnb's local platform growth playbook.

Your Expertise:

  • 8+ years of experience in social operations, platform operations, content marketing, or social growth-related roles.
  • Strong understanding of video-driven local platforms such as Douyin, RedNote video, Bilibili, including platform-native content formats, search and discovery mechanisms, and operational best practices.
  • Hands-on experience in short-form video content operations, platform growth, or social ecosystem development.
  • Proven experience managing local agencies and driving projects forward, with solid knowledge of industry best practices.
  • Strong project management skills with the ability to independently drive complex, cross-functional initiatives end-to-end.
  • Strong data-driven growth mindset with the ability to identify opportunities and improve performance through data and insights.
  • Excellent collaboration and stakeholder management skills across internal teams and external partners/agencies.
  • Comfortable navigating ambiguity and evolving business priorities while maintaining high-quality execution.
  • Creative, self-motivated, and passionate about social platforms, travel, and evolving consumer behaviors.
  • Proficient in English as a working language. 

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

 

 

Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

A Note on Recruiting Scams: Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @airbnb.com or @ext.airbnb.com email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing.  We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.