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Consumer Insights Lead, China

China
Role overview Application

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

* This role is China Mainland - Remote work

*  This is an Individual Contribution Role 

* No Visa and Relocation Support

 

The Community you will join:

The newly formed Research team drives all consumer insights, trends, competitive analysis and UX research for Airbnb. The centralized team drives decision making for product, design and other teams based on research and insights.   

 

The difference you will make:

Airbnb is looking for a Consumer Insights Lead to join the Global Consumer Insights focusing on China.  This person will join a team that looks to provoke and inspire the organization with strategic and actionable insights to help define market opportunities & obstacles; generate, refine and evaluate product & marketing launches; and monitor market performance.  

 

This position will help build strong relationships with key regional stakeholders and identify regional consumer insight opportunities; be the ‘voice of the consumer’ and have expertise in the China market, with a good understanding of the APAC region. This person will act as a regional SME within the China Market team, broader global Research team and the Regional cross-functional teams (commercial, marketing, product, communications, policy).

This person will also manage qualitative and quantitative consumer insight projects in China  and support projects at the regional level, including vendor management, project design, analysis and reporting.

 

A typical day:

  • Lead consumer insights and be a thought partner for key stakeholders in China
  • Be an indispensable partner to country leadership by providing a strong, objective perspective on the voice of the consumer, and by identifying and prioritizing opportunities related to brand strategy, product, and marketing. 
  • Design, coordinate and execute strategic qualitative and quantitative research projects; involving a wide range of methodologies, such as focus groups, online tools, immersions, ethnographies, and simulated methodologies. 
  • Identify and implement new and innovative research techniques to address business needs. 
  • Oversee supplier relationships, managing scope, budget and deliverables. 
  • Prepares and presents research findings, through both written reports and presentations, in a concise and compelling way to client teams.
  • Ensure all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and implications and inspire the team to uncover the “so whats” of all deliverables.  
  • Fully leverages all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types.
  • Partner cohesively with the broader Insights Leadership Team across business and consumer; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams. 

 

Your Expertise:

  • 10+ years of relevant consumer insights experience. 
  • A degree in the field of research, marketing or social sciences. MBA a plus.
  • Deep experience in China.  Experience in multiple markets in APAC a plus, including Japan, Korea, China and India 
  • Experience on both the "client side" and "supplier/vendor side" of research a plus.
  • Demonstrates exceptional stakeholder management. Skillfully balances competing priorities by making strategic decisions that align research integrity with business objectives. Exercises sound judgment when evaluating multiple stakeholder requests, ensuring resources are allocated to initiatives with the highest business impact while maintaining methodological excellence.
  • Ability to plan, manage and facilitate both regional & global research. 
  • Expertise in a wide range of both qualitative and quantitative research methods.
  • Familiarity with advanced analytic research techniques and tools, digital understanding, as well as leading edge market research tools & methods.  
  • Ability to manage quant data files, run analysis on quant data (e.g., ability to weight data, run descriptive statistics, etc.), program in qualtrics, query SQL, etc. a plus. 
  • Be detail oriented without sacrificing a broad strategic perspective 
  • Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department. 
  • Seasoned and strategic multitasker, with a hands-on approach and outside-the-box mentality.
  • Ability to make thoughtful decisions in real time to provide support and solve problems as they arise.
  • Comfortable in navigating and excelling in challenging environments with no playbook for success, and able to simplify. 
  • Fluency in English and Chinese.