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Influencer Lead EMEA

London, United Kingdom
Role overview Application

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

The Airbnb Communications team delivers campaigns that keep Airbnb front of mind, helping to stimulate word-of-mouth and supporting direct traffic to the site. We’re seeking a creative, organized, passionate and versatile leader to support a global Communications team that is developing compelling year-round campaigns to insert Airbnb into a wide range of pop culture conversations. 

The difference you will make:

This is a brand-new role designed to shape and scale Airbnb’s influencer strategy across EMEA. You’ll work directly with the EMEA Communications Director and closely with our new Global Director of Influencer to build a best-in-class influencer program that brings Airbnb’s brand to life through inspiring, authentic storytelling.

As Lead Influencer, EMEA, you’ll be responsible for crafting a regional influencer strategy that aligns with global priorities while championing local goals. You’ll design and execute high-impact campaigns that drive discovery, elevate brand consideration, and foster genuine advocacy spanning platforms like TikTok, Instagram, and YouTube. Your work will span both consumer inspiration and brand reputation, whether that’s highlighting lesser-known travel destinations or shaping conversations around housing and trust.

We’re looking for someone strategic, creative, and highly collaborative, who thrives in a fast-paced, evolving environment. You’ll need to think globally and act locally, adapting quickly as priorities shift. If you’re passionate about the power of influencer marketing and ready to build something from the ground up with high visibility and meaningful impact, this is your role.

The ideal candidate is curious, engaged, positive, detail and solution-oriented. The world and our industry is changing quickly so the ideal candidate will be comfortable with responding promptly and changing course as needed when priorities evolve and shift.

A typical day:

  • Lead the development and implementation of a regional advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles
  • Work with country teams to cultivate and manage relationships with social-first content creators and influencers. 
  • Oversee external agencies to foster an environment that inspires and facilitates authentic storytelling.
  • Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies.
  • Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies.
  • Implement a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ and Sprinklr.
  • Provide expert consultation on local  influencer strategies, offering best practices and ensuring alignment with global strategies and campaigns.
  • Stay ahead of industry advancements and integrate innovative technologies and tools into influencer management processes, enhancing efficiency, effectiveness, and the overall impact of influencer campaigns.
  • Establish the brand and the influencer management team as thought leaders in the industry.
  • Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem that elevate the brand's influencer program to new heights.

Your expertise:

  • Extensive experience in influencer work
  • Bachelor’s Degree
  • Deep knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and YouTube
  • Know-how in creating influencer strategies focusing on brand reputation
  • Comfortable with working across different countries and cultures
  • Experience with working across different European markets and an understanding of the regional influencer landscape  (Italy, Germany, UK, France, Spain)
  • Proven experience in building and managing networks of agency partners across countries
  • Proven body of work and direct 1:1 experience working with influencers, including passion-based and tech/ product for large-scale and bespoke brand collaborations
  • Excellent writing and verbal communication skills 
  • Experience working with and managing multiple stakeholders 
  • Excellent attention to detail
  • A passion for pop culture and trends
  • Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.