Consumer Insights Manager, China & APAC

The Difference You Will Make:

Airbnb’s mission is to create a world where anyone can belong anywhere. As we grow to achieve this mission, we’re looking for a Consumer Insights Manager to join the Global Consumer Insights function based in China.  This person will join a newly minted Research Team (combination of Consumer Insights & UX Research) that looks to provoke and inspire the organization with strategic and actionable insights to help define market opportunities & obstacles; generate, refine and evaluate product & marketing launches; and monitor market performance.  

This position will help build strong relationships with key regional stakeholders & identify regional consumer insight opportunities; be the ‘voice of the consumer’ and have expertise in the China market, with a good understanding of the APAC region.  This person will act as a regional subject matter expert within the China Market team, broader global Research team and the Regional cross-functional teams (commercial, marketing, product, communications, policy).  This person will also manage qualitative & quantitative consumer insight projects both in China & at the regional level, including vendor management, project design, analysis & reporting.  

A Typical Day

Day-to-Day Insights Projects

• Lead consumer research and insights projects end-to-end; identifying ideal methodologies and providing oversight into the data collection process and analytic work plan to ensure quality deliverables, all with an eye to the details and the bigger picture
• Define and manage project tasks and activities; including timelines, budget and potential risks or issues that arise, while providing relevant and timely communication to all partners, vendors and stakeholders alike
• Run analysis on data sets to find market and regional insights to help support decision-making for campaigns and initiatives in China and the APAC region. 
• Fully leverages all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types.
• Prepares and presents research findings, through both written reports and presentations, in a concise and compelling way to client teams.
• Ensure all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and implications and inspire the team to uncover the “so what” of all deliverables.  
• Oversee supplier relationships, managing scope, budget and deliverables. 

Stakeholder Management

• Serve as subject matter expert for China market 
• Develop and maintain collaborative, productive relationships with internal team members and stakeholders, as well as with current and prospective research suppliers
• Proactively identify and prioritize key business questions and evaluate appropriate solutions and research plans
• Act as an audience expert, an indispensable partner, and a strategic consultant to position the Consumer Insights & Research team as a key business partner across the organization

Broader Research Team

• Identify and implement new and innovative research techniques to address business needs. 
• Partner cohesively with the broader Insights Leadership Team across business and consumer; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams. 

Your Expertise

• 7+ years of experience in managing impactful research projects
• A degree in the field of research, marketing or social sciences, an advanced degree a plus.
• Experience working at both a market research supplier and client side in an internal insights role.
• Experience with both qualitative & quantitative research in the China market required; experience beyond China a plus.
• High degree of proficiency in analytical tools and platforms. Familiarity and understanding of analytic methods such as, but not limited to TURF, max-diff, choice-based methods, opportunity sizing, segmentation, predictive modeling, etc.
• Well versed in quantitative & qualitative research methods and programs including foundational work like segmentations, ad testing, concept testing, brand trackers, IDIs, focus groups, digital-qual projects, immersions, ethnographies, etc.
• Strong presentation-building, storytelling, and data visualization skills
• Be detail oriented without sacrificing a broad strategic perspective 
• Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department. 
• Seasoned and strategic multitasker, with a hands-on approach and outside-the-box mentality. 
• Ability to make thoughtful decisions in real time to provide support and solve problems as they arise.
• Comfortable in navigating and excelling in challenging environments with no playbook for success, and able to simplify. 
• Plus: Ability to manage quant data files, run analysis on quant data (e.g., ability to weight data, run descriptive statistics, etc.), program in qualtrics, query SQL, etc. Experience with GoogleSuite (e.g, Google sheets, Google Slides).

Your Location

This position is China - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. Your recruiter will inform you what cities you are able to work from depending on your personal legal working identity and Airbnb internal policies.

Our Commitment to Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.